Hootsuite

Social media marketing and management platform

Hootsuite is for organizations looking for a multi-platform social media marketing and management software.

Notes:

Needs to manage campaigns on several networks, including Facebook, Instagram, Twitter, Youtube, LinkedIn, and Pinterest
Is looking for a built-in template builder to easily create engaging and branded posts
Wants to view scheduled and automatically published content on a centralized calendar
Needs to be able to monitor trends, post performance, and competitor activity
Is looking to respond to queries and assign client conversations to team members within one platform
Needs KPI summaries, smart graphs and tables, and ROI calculations