Buffer

Streamlined social media management tools

Buffer is a suite of social media management tools - such as publishing, analytics, and engagement - designed to simplify the social media workflow. Buffer offers two distinct products within the platform: Buffer Publish and Buffer Analyze.

Notes:

Needs to publish content and analyze campaign performance for multiple platforms (Instagram, Facebook, Twitter, Pinterest, LinkedIn) from one central dashboard
Wants to directly schedule your posts with a built-in campaign calendar
Would like to create drafts, get feedback, and review content for approval across the team
Is looking to tailor your posts for each platform
Wants to track your demographics and most active times of day to post
Would like customizable KPI reports for each campaign