Why advertise on Hulu?
Hulu’s current position in the market gives you several reasons to consider advertising your brand on their platform,” writes Peter Belbita in an article published by MarTech Series
- Advertising on Hulu is more effective than TV: Research has shown that Hulu ads are at least 2 times more effective than TV ads.
- Hulu Subscribers Are Watching Frequently: Currently, 47% of Hulu subscribers view Hulu at least daily.
- Over 32 Million People View Hulu With Ads. Of the 39.4 million current Hulu subscribers (as of Feb 2021), 32 million watch with advertisements (that’s over 80%!).
- Advertising on Hulu Allows Access To Younger Markets.The average age of a Hulu subscriber in the US is 31. Thus, advertising on this platform will make reaching a younger target audience that much easier.
- Hulu Is A Growing Platform. In 2019 Hulu had 22.8 million subscribers, which has increased to 39.4 million in 2021, and shows no signs of stopping.