SEMrush

https://martechkb.com/Software?profile=SEMrush

Online visibility management platform

SEMrush is a suite of marketing tools designed to improve your brand's online visibility and analyze competitors' strategies.

If your organization:

Needs to run SEO audits, track daily rankings, analyze competitor statregies, or research keywords
Would like to analyze competitor PPC strategies and research PPC keywords and costs
Is looking is looking to create and launch Facebook advertising campaigns
Wants to create SEO-friendly editorial content
Would like to follow market trends, see website traffic, and analyze key competitor stats