Management platform for web and mobile analytics
Google Analytics - a product within Google Marketing Platform - is for organizations looking to get AI-powered insights on their web and mobile traffic.
If your organization:
- Is looking to track audience demographics, user flow and behavior, conversion rates, ad ROI, and more
- Needs to process data through segmentation, funnel analysis, filtering, and more
- Would like your data insights to be integratable with other Google products such as Google Ads and Google Data Studio
- Wants exportable dashboards and data visualization