Brand24

Online reputation management and media monitoring

Brand 24 is an online reputation management platform for organizations looking to monitor brand mentions across popular social networks and track competitors.

Notes:

Needs a dashboard feed that updates in real-time with brand mentions and identifies changes in the discussion volume
Would like automatic sentiment analysis that can identify whether a brand mention is positive, negative, or neutral
Is looking to take action on negative reviews quickly in order to minimize brand impact
Would like highly-customized notifications to address high-impact reviews quickly
Wants to export key data into PDF reports, Excel files, or infographics
Needs to find key influencers in your industry and track industry competitors’ marketing strategies